Our Story

Lais Luz
CEO
“My dedication to understanding and working with mineral surfaces is what truly sets me apart. This passion led me to become a leading expert in Sintered Stone, Ultracompact Surfaces, and Porcelain stoneware.”
Lais Luz, the visionary founder of Luz Concept 5, has a rich history in the stone industry. Her previous success as the owner of a countertop company served as the foundation for her introduction to Mineral Surfaces five years ago. Struck by the incredible potential of this eco-friendly material, she knew that she was on the brink of something revolutionary.
As a proactive business leader, Lais confronted firsthand the challenges that this groundbreaking material presented. From fine-tuning fabrication techniques to overseeing installations, she left no stone unturned. She immersed herself in mastering every detail of the Mineral Surface process. Despite the material being relatively new and surrounded by misconceptions, Lais held an unwavering belief in its transformative potential.
She was often quoted saying, ‘there’s no cons, there’s nothing that can’t be done with Mineral Surface, such as sintered stone, porcelain stoneware, and ultracompact surfaces’.
In her relentless pursuit of knowledge, she honed her skills on handling those innovative materials, drawing insights from global methodologies. This journey led her to identify a significant knowledge gap in the industry surrounding this remarkable material.
Recognizing this lack of knowledge and driven by a passion for sustainable innovation, Lais took a bold step forward. She established Luz Concept 5, a company dedicated not only to exploring the limitless possibilities of Mineral Surface but also to educating those who are eager to incorporate this high-performance, eco-friendly surface material into their businesses.
Today, Lais leads Luz Concept 5 with the same enthusiasm, curiosity, and commitment to sustainability that first led her to discover the potential of Mineral Surfaces. She continues to push the boundaries, constantly exploring new ways to enhance designs and transform spaces while respecting our planet.